Our approach

We believe in a holistic approach of herbs and spice production, one that protects the consumer, the producer and the environment. While providing our customers with access to top-quality herbs and spices, we also work hard to ensure that our raw materials are sustainably sourced in a way that causes no harm to the environment and our farmers. Our work towards sustainability is focused on reducing our environmental impact and working towards the long-term growth and wellbeing of all our stakeholders. We strive to build partnerships with organizations that share our values and support our commitment towards the United Nations Sustainable Development Goals. Through the UNSDG’s 2030, we recognize our role in the supply chain and work towards creating positive social impact.




Responsible Sourcing

Through our Direct Farmer’s Sourcing Programme (DFS) we have developed partnerships with farmer cooperatives and have been able to assess and streamline the supply chain process thereby allowing us to source directly from our farmers, increase efficiency and boost the local economy.

The DFS Programme focuses on building long term relationships with our farmers, training them on good agriculture practices benchmarked to the Rainforest Alliance standards (RFA), Union ethical Bio Trade standards (UEBT), and Sustainable Agricultural Initiatives (SAI).

Our team of agronomists work hand in hand with our farmers to ensure that the produce is food-safe and in compliance with local and international quality standards, with constant monitoring both physically and through a cloud-based software.

As members of the Sustainable Spice Initiative (SSI) by IDH, we are committed to sourcing our herbs and spices responsibly and making a positive impact on our value chain. We believe the way forward is together and by creating a platform for knowledge sharing and learning across the industry, we can create a better dialogue around sustainability.

Sustainable Innovation

We are dedicated to optimizing our operations and sourcing products ethically in order to help us reduce our carbon footprint and mitigate climate change. Through our collaborations with experts and our teams on the ground, we are constantly finding alternate solutions to ensure a sustainable value chain.

Advancement in Technology
In order to monitor our progress at the farm level, we have adopted Cropin software technology. This allows us to keep track of all our ground level activities in an organized manner and achieve our overall sustainability goals.

Plastics-free zone
Through our partnership with the Confederation of Indian Industry (CII), we have been able to map out the plastic consumption within our supply chain. In December 2020, we were awarded a Single-use Plastic Free certificate by CII for successfully phasing out and banning single-use plastic on our factory premises.

Monitoring our Biodiversity
With the help of Union of Ethical Bio Trade (UEBT), we have been able to incorporate a biodiversity monitoring tool into our DFS. The tool helps us monitor the biodiversity in our supply chain, understand our impact in that region and measure ways for us to intervene in order to sustain and preserve it.

Community Development

We are committed to the overall growth and development of community, both at the farm and factory level. Through careful monitoring and sustained interventions, we hope to build a sustainable value chains for our community of farmers and stakeholders, thereby helping us achieve our Sustainable Development Goals

Employee wellbeing
Our employees are the cornerstone of our operations. We strive to cultivate a healthy workplace environment that supports the growth and development of our employees. Our factories in India and Turkey are annually audited for Workplace Conditions Assessment (WCA) and we are proud to see our improvements year-on-year and to receive scores that are above average industry standards

Childcare and protection
As part of our core commitment towards supporting community development projects, we have partnered with Save the Children, to support children’s rights to education in farming communities. We have also set up two foundations, Shah foundation and Jayanti trust that undertake school development projects for under privileged children and rehabilitation projects at disaster hit areas in collaboration with Art of Living. The foundation also provides aid to hospitals

Ecosystem restoration
With the support of our farming community, we have initiated a tree planting project to further improve the soil health by encouraging indigenous farming practices and introducing native species in an attempt to bring flora and fauna back into their natural habitat, thereby restoring balance in the ecosystem.

Empowering 2,500+ farmers globally in sustainable agricultural operations covering 15,000 + acres of land across 3 countries…